CONTENT MARKETING SPECIALIST IN LIVERPOOL
Hello, I’m Mason.
I create and manage digital content across websites, blogs and social media, with a particular interest in heritage, culture and environmental storytelling. I have worked as a content creator and strategist, adapting some of the UK’s most iconic exports into high-performing digital content, from The Teletubbies to The Beatles.
I believe good content should give your customers value, build their trust in your endeavour, and gently lead them through to conversion. Do you agree?
My expertise
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Website management
CMS, SEO, content and analysis
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Social Media Management
Strategy, calendar, content, analysis
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Content Creation & Editing
Social media static and short-form, graphic design, and website
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Content Writing
Blogs, articles and press releases
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Copywriting
Website, product & SEO
See my work
From website and social media management, to blogs and articles, my portfolio spans all areas of digital content marketing.
My experience
Content and PR Manager
The Beatles Story, Liverpool
In my role as Content and PR Manager, I manage content, PR, and digital campaigns - taking ownership from strategy through execution and analysis across SEO, digital content creation, social media, PPC, press & influencer engagement, CRM and external communications.
Marketing and PR Executive
I managed content, PR, and digital campaigns - understanding the wider marketing and business strategies to effectively execute marketing responsibilities across SEO, digital content creation, social media, PPC, press & influencer engagement, CRM and external communications.
The Beatles Story, Liverpool
Social Media Coordinator
Utilising the skills acquired in my internship, I became an invaluable member of the team and the go-to creator of content. It was in this role that my abilities in content strategy came to light, and a social strategy that I designed for CBeebies nostalgic content grew average interactions by 54% on the previous year and reached new audiences at a faster rate.
Alongside my core roles at the BBC, I contributed to a range of projects across the organisation, including YouTube-branded assets, online games and animations, and art department support on productions like CBBC’s Hacker’s Crackers.
BBC - CBeebies, Teach and Bitesize
Trainee Researcher
The first rung of the ladder and my first real taste of marketing, this role established the foundation of my career. Research, content creation, video editing, image-making, and community engagement for two of the world’s leading children’s channels kickstarted my passion for content.
BBC - CBBC and CBeebies
“Mason has all the elements of a great content creator. As well as his strong graphic editing and social media skills, one area I’d like to highly recommend is how organised and analytical Mason is. This can be hard to find in a creative team member. I could leave him in charge of projects and know they’ll be delivered and have elements I hadn’t even considered. Highly recommend Mason!”
Sally Thornhill, ex-BBC